Current Issue:

Current Issue

On The Cover:
Cumulus Chairman Jeff Marcus

Click here to subscribe to Radio Ink.

Radio Ink Writers

User Feedback

Selling To The Audio-Impaired

Add a Comment

(9/13/2013 5:46:15 PM)   Flag as inappropriate content
uYApgP wow, awesome blog article.Really looking forward to read more. Will read on...
- NY
(9/12/2013 11:29:06 AM)   Flag as inappropriate content
dM0X62 This is one awesome article.Really thank you! Will read on...
- NY
(9/6/2013 12:10:46 AM)   Flag as inappropriate content
vcDNnT Thanks so much for the blog post. Awesome.
- NY
(1/27/2013 11:01:42 PM)   Flag as inappropriate content
Gil: real Madrid will never sell cristiano ronaldo, unless the price 1 billion
<a href=>2012 Total 90</a>
In the Paris st germain boss expressed for real Madrid star princes jose mourinho and cristiano ronaldo after interest, "ah, the newspaper says real Madrid top and no selling cristiano ronaldo's wishes, and hope that the Portuguese star to real Madrid for many years. If someone really want to cristiano ronaldo from the bernabeu

- gtibsnx
(3/17/2012 10:13:55 AM)   Flag as inappropriate content
While likely an interesting alternative strategy, it is based on a wild assumption. That being: that a given radio station has the chops to provide a powerful campaign. I'm willing to offer a fairly safe speculation that some stations do - most stations don't. But, what the hell - if it dumps some avails, then why not?
- Ronald T. Robinson
(3/16/2012 10:49:27 AM)   Flag as inappropriate content
I agree joe. It is the client's money, not the agency's and the agency can be here today and gone tomorrow.
Having said that, most clients go to these 'agencies' because all of the competing media claims have them bewildered and confused. They want an impartial 'expert' to minimize their risk.
The agency that doesn't understand radio's fit in the new media mix will eventually llose the account.
The agency that you help understand and use radio will have a better chance of keeping the account and producing better results for their clients.
When an 'impartial epert' recommends radio that always carries more weight than a commisoned sales person recommending radio.
Those agencies will recognize your contribution and pay you back in spades.
The best sales managers know they can be as successful as they want to be if they let their sales people take the credit, and that same principal holds true for sales reps who want to build a list of powerful allies by making them look successful.
Thanks for being passionate enough about your business to make a comment!

- wayne
(3/15/2012 9:34:04 PM)   Flag as inappropriate content
These days anyone with 500 Facebook "friends" considers himself a marketing expert. Those pseudo ad agencies can be venomous towards radio. And many of them are former radio account executives who couldn't cut it in the real world.

It is starting to become a problem in my market, but I'm not sure I'm ready to let them take credit for my work either. Eventually the clients will have to judge for themselves who can deliver the best results.

- Joe

Add a Comment