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Radio Can’t Go Back



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(3/1/2012 9:53:29 AM)   Flag as inappropriate content
To be clear: I wouldn't give Big Talent the run of the place until after they had completed a stringent, comprehensive re-training on "Advanced Broadcast Communications Techniques".
This would be as dangerous as leaving my home for two weeks and giving good ol' Uncle Ernie my VISA-card and the keys to my house, liquor cabinet and my '91 IROC-Z.
Better to hunker down and keep playing "30-in-a-row" until the trustees arrive.

- Ronald T. Robinson
(2/29/2012 7:11:52 PM)   Flag as inappropriate content
Amen-Again!! I walked away from mainstream radio over 3 1/2 years ago and finally started to learn about 'really' communicating.

Agreed that much de-programming from Boss Jock times, and re-education on how to connect with listeners responsive chords must be done - especially for 'larger than life'anncrs.

Am a much better communicator today than when I carried all that show prep.Had to swallow plenty of ego though;not easy for many lovers of self and their 40 plus years in the 'bihdnezzz'

- Charley West
(2/29/2012 3:48:17 PM)   Flag as inappropriate content
Great to read your name, Charley! (Charley carried more show-prep material than most guys had as libraries at home.)
Meanwhile, I wouldn't urge turning even "larger-that-life" Personalities loose on the radio, Charley. Not without a stringent program of re-training. More on that in the next Radio Ink piece. Otherwise, yes, indeed. More Talent, please!
Best wishes... Ronald "T".

- Ronald T. Robinson
(2/29/2012 3:33:34 PM)   Flag as inappropriate content
Ronald "T" ... remember the good 'ole Calgary daze of CFCN? I still have the nervous eye twitch from them. I read, with interest, your musings and agree with much of your take on 'Boomer' Radio.

It can be done and should be, however, not applying the same formatics today's CHR outlets do.

Am in complete agreement with hiring larger than life personalities and not getting in their way over radio philosophies .. let them do what they do best.

Are there ANY owners/mgrs.who would?

- Charley West
(2/29/2012 7:23:54 AM)   Flag as inappropriate content
"Thanks, Jock... so far as it goes." he said, as he looked over his shoulder. :)
It's true, though. I didn't sign on with Radio Ink to play "kissy-face" or be a "brownie", either.

Music Radio sucks seven ways to Sunday. It doth sucketh so because of the efforts of Radio People - the ones who are beginning to see trumpet-blowing hordes charging over the hill and are realizing their loins are not girded one little bit.

As to CC throwing some more syndicated Talent back on the air: Big flippin' whoop. I'm fairly uncomfortable in expecting they'll be in the "Donny", "Ryan" or "Tesh"-molds. (I can feel the squishy, sachrine kickback already.) I wouldn't even give credit for an "ol' college try".
But, that's me - a dink.

- Ronald T. Robinson
(2/29/2012 6:43:55 AM)   Flag as inappropriate content
Ronald, Ronald, Ronald...I started reading your article wondering if you ever get tired of making us angry, and you know what? FOr once I have to agree with the majority of your statesments. I feel queasy, and faint!! Seriously, you make good points, many of which Clear Channel knows about and they are putting it into practice, but on a nationwide scale, so they will end up doing national/local radio, but with the best communicators they can afford. Anyway, this was a well-reasoned message, and I salute your astuteness.
- Jock Harris


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