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Making Great Sounding Radio



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(9/12/2013 10:52:44 PM)   Flag as inappropriate content
cQbdSI I value the article.Much thanks again. Great.
- NY
(1/28/2012 2:17:36 PM)   Flag as inappropriate content
You make some very, very good points, Ronald! Well said!
- dusty rhodes
(1/20/2012 12:10:10 AM)   Flag as inappropriate content
Based on the comments of three very heavy and smart Radio guys, the prognosis ain't great.
"Creativity" from those who are afraid to try it - and may be unable to produce it.
"Viability" that may also be passed off or smuggled through Customs to a "local" audience as "Content".
"Mind Reading" what an audience wants - as if that would be a source of credible or useful information and based on the idea that such a behavior is even possible in the first place. (Research...anyone?)
Attempting to attract and hold an audience with Jocks who spend, maybe, 3 minutes an hour on the air - most of which is taken up by banal, self-congratulatory chest-beating on behalf of the station and other house cleaning chores.
An audience with a (presumed) attention-span of a gnat - all bundled with massive, station incompetencies in the digital world.
Add to that an empty room of people who find being on the air in contemporary Music Radio a worthwhile vocations for a grown up.
Maybe it's supposed to go unsaid, but none of the guys mentioned The Prime Directive of every Radio station in this quadrant.
Oh, yeah! There's work to be done.

- Ronald T. Robinson


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