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Online Measurement. Arbitron Warns: "Be Careful."
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This is nothing more then Arbitron shilling for their crappy digital service.
Let's be clear: every company that hosts streaming knows exactly how many streams they serve or they couldn't generate an invoice!! These are time tested services that have been independently tested and verified for over a decade. Keynote, and before them Streamcheck, among others, provide these services.
The argument that somehow there's a mass of users gathering around a stream? Um, notice how many people listen to streaming in a group setting? Right, very, very few.
Finally, Arbitron will make another absurd argument that if a user is listening on a VPN, and therefore generating a 10.0.0.x ip address that the service won't know where the user is. WRONG. It is called beaconing, yet another service that's been around for years.
The net of all of this is that digital services know where the listener is, how long they listen, how they're connected, what type of device they connect with, if they are active on the screen, and in large part, their listening habits. This is nothing new and there's nothing that Arbitron adds to this except cost.
The surest signal that a recording artist's career is in trouble is when they record a Gospel or Standards album. Radio's equivalent is criticizing a successful competitor. Things are getting bad when radio's supposedly neutral research vendor is making silly partisan arguments to defend it.
The 160 streams vs.1 is irrelevant to advertisers and advancing it makes radio seem out of touch with them.
There's an easy way to settle this-encode Pandora and see what Arbitron's methodology shows.
@Sage
I think you missed the point entirely on the 16 channels thing. First off, it was a comparison for satellite radio, not Pandora. Secondly, the point that was being made is you can't compare 99.7 WRDO the local Rock Station in Dillon, TX and their listeners to everyone that listens to satellite radio in Dillon or everyone that listens to Pandora in Dillon. For an actual legitimate comparison, you would need to look at everyone that listens to the Rock Channel on satellite radio or Pandora.
you realize pandora is a glorified search engine?
here is my question - if old Gordon McLendon was alive running his group just how would he use the internet?
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(2/26/2013 12:59:03 PM) Flag as inappropriate content
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- CNAkTFOquGJ
(12/20/2011 12:58:31 PM) Flag as inappropriate contentThis is nothing more then Arbitron shilling for their crappy digital service.
Let's be clear: every company that hosts streaming knows exactly how many streams they serve or they couldn't generate an invoice!! These are time tested services that have been independently tested and verified for over a decade. Keynote, and before them Streamcheck, among others, provide these services.
The argument that somehow there's a mass of users gathering around a stream? Um, notice how many people listen to streaming in a group setting? Right, very, very few.
Finally, Arbitron will make another absurd argument that if a user is listening on a VPN, and therefore generating a 10.0.0.x ip address that the service won't know where the user is. WRONG. It is called beaconing, yet another service that's been around for years.
The net of all of this is that digital services know where the listener is, how long they listen, how they're connected, what type of device they connect with, if they are active on the screen, and in large part, their listening habits. This is nothing new and there's nothing that Arbitron adds to this except cost.
- Joke
(12/20/2011 10:30:42 AM) Flag as inappropriate contentThe surest signal that a recording artist's career is in trouble is when they record a Gospel or Standards album. Radio's equivalent is criticizing a successful competitor. Things are getting bad when radio's supposedly neutral research vendor is making silly partisan arguments to defend it.
The 160 streams vs.1 is irrelevant to advertisers and advancing it makes radio seem out of touch with them.
There's an easy way to settle this-encode Pandora and see what Arbitron's methodology shows.
- Bob
(12/20/2011 10:15:50 AM) Flag as inappropriate content@Sage
I think you missed the point entirely on the 16 channels thing. First off, it was a comparison for satellite radio, not Pandora. Secondly, the point that was being made is you can't compare 99.7 WRDO the local Rock Station in Dillon, TX and their listeners to everyone that listens to satellite radio in Dillon or everyone that listens to Pandora in Dillon. For an actual legitimate comparison, you would need to look at everyone that listens to the Rock Channel on satellite radio or Pandora.
- MacGyver
(12/20/2011 9:36:24 AM) Flag as inappropriate contentyou realize pandora is a glorified search engine?
here is my question - if old Gordon McLendon was alive running his group just how would he use the internet?
- RadioWarrior
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