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10 Ways to Captivate On-Air and Online

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(12/8/2011 6:38:17 PM)   Flag as inappropriate content
Great stuff, Mike! And I think you'll agree that any combination of those points applies also and quite nicely to commercial production.

Meanwhile,I have a suspicion you might also agree that content is content and it's available anywhere in any number of genres and configurations.

From my own pulpit, that means our challenge is to develop superior processes for delivering that content.

Thanks, Mike - just a quick sermon at your expense?
Best wishes.... Ron

- Ronald T. Robinson

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