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Are You Still Dropping The "Y" Bomb?

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(11/1/2011 8:35:49 AM)   Flag as inappropriate content
Is WHO still dropping the Y bomb? For a moment I thought you were writing directly to me, but then I had the scathing realization that no, there must be hundreds or thousands of others to whom you were addressing this message...therefore suddenly I feel betrayed that you Ronald, used the Y bomb in the title of this untenable article. Hmmm.
- Nun Yorbiz
(10/26/2011 11:15:30 AM)   Flag as inappropriate content
Allow me to clarify even further: Not only can we "have it both ways" - we can have it all ways.

Plus, if the Talent should also be "compelling, relevant and unique".... even better.

Adding more resources and options to already-skilled Talent can only be good for all concerned.

- Ronald T. Robinson
(10/25/2011 5:55:20 PM)   Flag as inappropriate content
Those comments, withheld, presume the issue is a binary one - either I'm talking directly to an individual or I'm not.

It's the Middle Ground I'm promoting - the most effective position.

Any broadcaster would agree: The booth is a stimulating and exciting but still ridiculous environment - hidden in a room, behind a microphone talking to nobody knows who. In other words, while most treat this as a Direct Medium (one-to-one), the unquestioned reality and fact is: we are working in an Indirect Medium - one-to-uhhh... ummm...?

I have heard these objections once or twice before and can only invite the performer or manager to continue their considerations. I'll do my best to make it a worthwhile exercise.

- Ronald T. Robinson
(10/24/2011 3:25:37 PM)   Flag as inappropriate content
Well - to me that's just more gibberish. You can't possibly have it both ways. It's one-to-one or it isn't. If it is, then it's very personal communication delivered by professionals who know how to be compelling, relevant, and unique. The good ones stick out and the the bad ones are talking heads.
- withheld
(10/21/2011 9:25:41 PM)   Flag as inappropriate content
I should have added: At no time have I suggested that Radio is not a personal medium. Of course it is and how could it not be - individuals are listening. What I do say is, "There is no 'Personal Listener' - exclusively."

That is the distinction that has been soiling our undies for... like... forever?

- Ronald T. Robinson
(10/21/2011 8:22:54 PM)   Flag as inappropriate content
Interesting comments. I am, however, more open to evidence rather than strident and, obviously, sincere assertions.

Further, "content" delivered poorly gets real stale and real fast.

"Process", meanwhile, has yet to be addressed by Radio... at all.

Plus, the moment a person turns the radio on - they are already there and anything that is delivered is delivered to their ears and mind. In other words: the individual is already engaged. All that's left is to find ways to have them tune out. And we do that with great expertise.

From tune-in on, it is up to the Presenter to maintain some interest in the listener. and that's about.... "process'. More to follow....

- Ronald T. Robinson
(10/20/2011 1:14:00 PM)   Flag as inappropriate content
As a broadcast professional, I am quite alarmed by what you've written. To begin with, it is largely unintelligible gobbledy-gook. Using large words and puffy phrases as a means of sounding intelligent is not only a sure sign of arrogance; when mis-used all it does is create confusion. Your opinion about radio not being a personal medium is what created a generation of talking heads who spoke to nobody. Instead we had a bunch of big-voiced jocks who were so fascinated by the sound of their own voices the medium became dominated by HOW things were said and paid no attention to WHAT was being said! It's the CONTENT age. We need content with meaning not a bunch of jocks hitting posts. Nobody cares about that - they want to be engaged and if you're going to engage someone you'd better be talking to them.

- Withheld

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