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What Is Nielsen's Plan For Radio?
On The Cover:
Nielsen's Farshad Family


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(10/17/2011 6:51:01 AM)   Flag as inappropriate content
Blather. Come on Ronald. Radio is a PERSONAL medium. We talk directly to the invidual. If you aren't, you are not reaching your audience. Which radio station are you using your theories on these days? Any at all? If so, is it a competitive station, or just another spot on the dial that your nameless, faceless, personality-less staff inhabits until the ends of their shifts? Pfffft.
- Jock Harris


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