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(12/13/2011 1:01:24 PM) Flag as inappropriate content
I agree with Maynard. A lot of stations are using external music and media as their strength when it was never the sole strength of radio. My question is, should there be a balance 50/50 or possibly a 70/40 - Community news/involvement/etc. vs. music?
As long as the huge conglomerates own 1,000 of stations wit a board of directors and stock holders wanting more money. Radio will never return to what it should and use to be. Be cause of greed and the could care less attitude of owners. Do expect it to change until stations are sold for pennies on the $ to people that actually care about radio and the biggest surprise of all "the listeners". I compare radio to the same demise of NASCAR. The greed factor destroyed both of them.
Yup. It's about time to return to the days of your friendly local DJ (even at night) and a dependable local news crew (even if it's only two people) to have that spontaneous, immediate relationship with your local listeners. Presentation of more diverse music formatting would also help attract listeners back to radio. You don't need expert research to figure these things out.
Maynard is right. The years of radio automation and sounding like automation, ignoring storms when they are ravaging a town, ignoring important city issues and allowing program directors who hate all non-music events to dictate content has caught up with radio. It used to be the FIRST source of information.
This is a no brainer. People (particularly in metro areas, I would guess)don't tune to radio for local information because there isn't any to be had. Too many radio stations are just too busy worrying about "30 minutes of commercial free music", etc. They don't give out any information other than a quick weather forecast if you're lucky. Why would anyone go there for local information?
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Add a Comment
(12/13/2011 1:01:24 PM) Flag as inappropriate content
I agree with Maynard. A lot of stations are using external music and media as their strength when it was never the sole strength of radio. My question is, should there be a balance 50/50 or possibly a 70/40 - Community news/involvement/etc. vs. music?
- Frankie Wilson
(9/27/2011 8:55:40 PM) Flag as inappropriate contentAs long as the huge conglomerates own 1,000 of stations wit a board of directors and stock holders wanting more money. Radio will never return to what it should and use to be. Be cause of greed and the could care less attitude of owners. Do expect it to change until stations are sold for pennies on the $ to people that actually care about radio and the biggest surprise of all "the listeners". I compare radio to the same demise of NASCAR. The greed factor destroyed both of them.
- PodcastBunker
(9/27/2011 12:21:53 PM) Flag as inappropriate contentYup. It's about time to return to the days of your friendly local DJ (even at night) and a dependable local news crew (even if it's only two people) to have that spontaneous, immediate relationship with your local listeners. Presentation of more diverse music formatting would also help attract listeners back to radio. You don't need expert research to figure these things out.
- Steve Bianchi
(9/27/2011 8:40:36 AM) Flag as inappropriate contentMaynard is right. The years of radio automation and sounding like automation, ignoring storms when they are ravaging a town, ignoring important city issues and allowing program directors who hate all non-music events to dictate content has caught up with radio. It used to be the FIRST source of information.
- Richard
(9/27/2011 8:14:18 AM) Flag as inappropriate contentThis is a no brainer. People (particularly in metro areas, I would guess)don't tune to radio for local information because there isn't any to be had. Too many radio stations are just too busy worrying about "30 minutes of commercial free music", etc. They don't give out any information other than a quick weather forecast if you're lucky. Why would anyone go there for local information?
- Maynard
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