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Stop Complaining About Competitors Dropping Rates



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- Gugmko
(10/31/2011 12:06:54 PM)   Flag as inappropriate content
Your comments are bang on. I should have made it clear I was talking about selling to direct accounts, not bidding or tendering to agencies that have CPP or CPM objectives.
I fully recognise the difference between tendering at the agency level and selling directly.
P.S. I've been a radio sales person for 42 years and have sold rates as low as $6 and as high as $880 over that time

- wayne ens
(9/30/2011 10:05:20 AM)   Flag as inappropriate content
Bob, I hear what you're saying but I get the impression that Wayne is referring to direct business accounts when he recommends not selling CPM's/CPP's. Direct's generally don't understand those terms anyway. Agree that those pricing metrics are firmly embedded into the agencies and that's not going to change.

Steve

- Steve Passwaiter

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