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Mobile is More Than Increasing Cume



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Great write up! It is imperative for media and specifically radio to go mobile and target that audience because of the technology and accessibility.

I would say that they could take it a step further and control the content and advertising that is delivered to their audience with some sort of Content Management System (CMS)... it will be a great time for radio to get in on the game while this is still new and in the early adoption stages.

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