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Maybe Radio Does Have A Sales Problem



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(3/22/2011 1:29:42 PM)   Flag as inappropriate content
Well, this pretty much hits the nail on the head. When I look at the quality of the new radio reps in my area, I cringe. They all drive the same 1980s smoking, dented Taurus complete with cracked windshield, bald tires and peeling paint, wear the wrong jewelry in the wrong places, dress like they can't quite decide what they want to be when they grow up--and can't understand why nobody takes them seriously when they say "I is a media xperd".

Is this the best that radio can afford these days?

- Will Baumann
(3/22/2011 1:29:34 PM)   Flag as inappropriate content
Well, this pretty much hits the nail on the head. When I look at the quality of the new radio reps in my area, I cringe. They all drive the same 1980s smoking, dented Taurus complete with cracked windshield, bald tires and peeling paint, wear the wrong jewelry in the wrong places, dress like they can't quite decide what they want to be when they grow up--and can't understand why nobody takes them seriously when they say "I is a media xperd".

Is this the best that radio can afford these days?

- Will Baumann
(3/22/2011 1:29:29 PM)   Flag as inappropriate content
Well, this pretty much hits the nail on the head. When I look at the quality of the new radio reps in my area, I cringe. They all drive the same 1980s smoking, dented Taurus complete with cracked windshield, bald tires and peeling paint, wear the wrong jewelry in the wrong places, dress like they can't quite decide what they want to be when they grow up--and can't understand why nobody takes them seriously when they say "I is a media xperd".

Is this the best that radio can afford these days?

- Will Baumann
(3/22/2011 11:52:39 AM)   Flag as inappropriate content
It's interesting that you would write this piece as the premise is something I touched on myself in a post I wrote about Arbitron's announcement on Monday that radio has gained listeners.

http://cedarpointconsulting.wordpress.com/2011/03/22/in-a-surprise-move-radio-gained-listeners-last-year/

I just mention this issue as the main premise of my post is advice to business clients about radio advertising; my comment doesn't have the depth of your remarks, but it is something that I think is noticed by a lot of business customers that buy radio time.

Nice post - kudos to the author.

- Brendan Moore


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