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How To Overcome The "Radio Doesn't Work" Objection

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(6/6/2014 7:41:42 AM)   Flag as inappropriate content
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(10/25/2013 3:57:16 AM)   Flag as inappropriate content
9C9PNX Wow, great blog.Thanks Again. Fantastic.
- NY
(10/24/2013 6:11:04 PM)   Flag as inappropriate content
f6S9fE Great, thanks for sharing this post.Really thank you! Will read on...
- NY
(9/13/2013 2:12:01 PM)   Flag as inappropriate content
wfV8S9 Really enjoyed this article post. Much obliged.
- NY
(9/6/2013 11:35:51 AM)   Flag as inappropriate content
UAIkmF Really informative blog article. Great.
- NY
(7/26/2011 7:52:39 PM)   Flag as inappropriate content
Until Managers quit taking broadcast orders that are designed NOT to get results nothing will change. Until Managers quit creating "one size fits all" packages, nothing will change. A good strong Marketing Professional walks from a schedule they know will not produce results. The only thing it does produce is another I tried radio and it didn't work.
- Sharon
(3/15/2011 5:26:35 PM)   Flag as inappropriate content
I ran into this on my first sales call ever but was with my sales manager. He looked at the client, never missed a beat, said, "Let's test your theory. We'll give you one free message on the air that says, "Bring your 10 closest friends to this restaurant. The first one here who mentions our station gets to feed all 10 for free. Offer good until 3 this afternoon!" We didn't get an order tht day but it put a clear message in his brain. Sold him a few weeks later!
- Rick Snyder

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