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Radio Executive Carl Hirsch Dies of Heart Attack at Age 64.

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Carl Hirsch was born to be a radio person. For Carl, radio was not a way to make a living but a way of life. Carl did not go to "work "in the morning. He hurled himself into the day with a level of energy and excitement beyond compare.

Carl believed that a new idea was a good idea! He spent his career embracing change, understanding human energy, cultivating creativity and daily exhorting colleagues to meet new challenges. He expected the best from those around him and his confidence in people was returned in kind. The industry is populated with professionals mentored by Carl.

Carl Hirsch announced himself with his very presence. Whether the gathering was small or large there was never any doubt that he was in the room. In the early days at Malrite Broadcasting Carl assembled a fabulous team of programming people who have left a permanent mark on the evolution of FM music and personality radio. It is appropriate that his radio hometown is the location of the Rock & Roll Hall of Fame.

As radio history unfolds, we gain greater knowledge and respect for the fact that the industry was built by strong, smart, committed, bold, risk taking, creative and larger than life personalities! Carl’s legacy has placed him at the top of the register of those who made a difference.

- Gordon Hastings

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