Making Radio Stronger In A Disaster
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Radio Exec Says "Suckers Invest in Pandora"
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(2/15/2011 7:54:01 AM) Flag as inappropriate content
Keep in mind that Radio is the original social media bringing communities together with local news, sports, weather, information, contests and requests.
Radio can do what no other social media can do, reach 9 out of 10 adults every week.
Thank you MaryBeth
Radio is what happens between the music
Thank you MaryBeth for saying what everyone who has worked in radio and has seen or heard the results that radio drives for our listeners and clients knows to be true.
Ask anyone what their favorite radio station is and you will get a passionate and personal answer because at its core it is local and speaks to their audience and their specific interests whether it is music, information or entertainment oh and by the way.....it's free.
Pandora says "we enable each of our listeners to create up to 100 personalized stations"
The truth is, they are not stations. They are playlists arrived at by picking one song.
Pandora is ripe to be buried. It works on a very basic premise - Pick a song and from that a playlist will be derived. This is not rocket science. It will be easy to beat out Pandora simply by developing a simple computer program that determines a playlist based on several songs from among various genres.
Another problem with pandora is that it is a simply a glorified mp3 player aka ipod. Problem is, the people that are marketing pandora don't seem to have a clue what radio is.
It's not about just playing music. There are thousands of "internet radio stations" that play music from the basements of 12 year old boys and there is literally, a "pseudo radio station" to suit everyone.
That's what pandora is. That's not radio. Radio is abotu the personalities, the interaction, the friendship.
Can you imagine anyone saying, "Oh I just love Johnny's Little Ole Radio Station and listen to it every morning. Same with Pandora. It's nothing more than a glorified mp3.player.
Whoopee Do!
Anyone that would buy into their ipo would do just as well to invest in little Johnny's "radio station".
I will be representing my company at a job fair next week and I was looking for material to use to buttress my belief in local radio. This article said it very well...Radio, the first truly mass medium, still alive after all these years and all these challenges.
I agree with Mary Beth whole-heartedly!
Thank you for writing that!
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Add a Comment
(2/15/2011 7:54:01 AM) Flag as inappropriate content
Keep in mind that Radio is the original social media bringing communities together with local news, sports, weather, information, contests and requests.
Radio can do what no other social media can do, reach 9 out of 10 adults every week.
- Spike Santee
(2/15/2011 7:49:07 AM) Flag as inappropriate contentThank you MaryBeth
Radio is what happens between the music
- Bob VanDerheyden
(2/15/2011 7:13:18 AM) Flag as inappropriate contentThank you MaryBeth for saying what everyone who has worked in radio and has seen or heard the results that radio drives for our listeners and clients knows to be true.
Ask anyone what their favorite radio station is and you will get a passionate and personal answer because at its core it is local and speaks to their audience and their specific interests whether it is music, information or entertainment oh and by the way.....it's free.
- Terry Schoppmann
(2/15/2011 7:05:09 AM) Flag as inappropriate contentPandora says "we enable each of our listeners to create up to 100 personalized stations"
The truth is, they are not stations. They are playlists arrived at by picking one song.
Pandora is ripe to be buried. It works on a very basic premise - Pick a song and from that a playlist will be derived. This is not rocket science. It will be easy to beat out Pandora simply by developing a simple computer program that determines a playlist based on several songs from among various genres.
Another problem with pandora is that it is a simply a glorified mp3 player aka ipod. Problem is, the people that are marketing pandora don't seem to have a clue what radio is.
It's not about just playing music. There are thousands of "internet radio stations" that play music from the basements of 12 year old boys and there is literally, a "pseudo radio station" to suit everyone.
That's what pandora is. That's not radio. Radio is abotu the personalities, the interaction, the friendship.
Can you imagine anyone saying, "Oh I just love Johnny's Little Ole Radio Station and listen to it every morning. Same with Pandora. It's nothing more than a glorified mp3.player.
Whoopee Do!
Anyone that would buy into their ipo would do just as well to invest in little Johnny's "radio station".
- Joe Burke
(2/15/2011 6:51:13 AM) Flag as inappropriate contentI will be representing my company at a job fair next week and I was looking for material to use to buttress my belief in local radio. This article said it very well...Radio, the first truly mass medium, still alive after all these years and all these challenges.
- Bob Lawrence
(2/15/2011 5:37:13 AM) Flag as inappropriate contentI agree with Mary Beth whole-heartedly!
Thank you for writing that!
- Al Gordon
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