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Radio Exec Says "Suckers Invest in Pandora"



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(2/15/2011 10:54:39 AM)   Flag as inappropriate content
I teach advertising in college as well as work full time as a media director. Contrary to Ms. Garber's opinion, 1/3 of my students already listen to Pandora in the car by simply plugging in their I-Phone. They really don't care about local talk.

God help you all when they become media buyers. As much as I love radio, I can't convince them it's a viable medium.

While I agree Pandora may not become widespread due to funding issues, such "head in the sand" denial of competition is foolish. It reminds me of the TV broadcasters when cable came along. Or newspaper when Internet came along.

- Sarah
(2/15/2011 10:44:06 AM)   Flag as inappropriate content
I read this yesterday in a blog:

Radio will never die. You heard it here first. First of all, the Sound Exchange model will NEVER fly for radio. The people saying that radio stations will say "aw shucks" and eventually turn off their transmitters in favor of streaming are a clueless lot. They aren't paying the bills and have no idea how silly they sound. Radio can't, won't, and will never pay 40% of its revenues to a single entity just as Pandora does. Anyone betting on a "Pandora bubble"? It'll go the way of XM for sure. Moreover, even the dubious system that the NAB is advocating in lieu of PRA will not work for streaming-only radio.

Lastly and most importantly, with the internet kill switch being debated in Washington, I doubt any mom & pop, group owner, or corporate suit will ever rely 100% on a fragile medium of transmission controlled by a politician. Folks, this is the REAL reason why streaming will only supplement terrestrial. It won't ever take over - it is too easily manipulated, too easily shut down, too easily corruptible. Can you imagine a stux-net virus of sort aimed at streamers? It will happen one day, then what?

Take down the internet, shut off the routers, take down the backbone, take down the grid -- I'll stay on the air with my backup generator and backup transmitter as long as I can. Terrestrial is too reliable and a valuable part that guarantees freedom of the press. Why hasn't anyone done a story on that?

- Midwest Broadcaster
(2/15/2011 10:40:09 AM)   Flag as inappropriate content
Great article! Thank you!
- Bob
(2/15/2011 10:37:46 AM)   Flag as inappropriate content
You sound like Eric Rhoads - "I'm no fan of HD Radio, but..." LOL!
- Bob
(2/15/2011 10:31:54 AM)   Flag as inappropriate content
Look at all of the suckers that invested in HD Radio!
- Bob
(2/15/2011 10:11:10 AM)   Flag as inappropriate content
You must have missed the Grammys.

The LA Times said, "When sales are so low and no one knows what makes a hit anymore, an outsider can step in." - in reference to Arcade Fire winning Album of the Year. Fortunately for Sirius/XM subscribers, the Alt Nation channel gave some of us advance exposure to a really tight band deserving of recognition. I had never heard them on a broadcast station before Sunday night.

You are right to keep your guard up. Listeners are selecting what content they listen more than ever before. To me, one of the "suckers" as you put it, it seems to be a trend. The old guard in your industry has every right to be concerned.


- Michael Guyton
(2/15/2011 10:10:18 AM)   Flag as inappropriate content
I, too, 'checked out' Pandora a year ago. I appreciated the experience but it did not become a habit in anyway. Yet, I would be counted as a subscriber even though i have not used it in almost a year. I would love to know the number of 'active users'.
- Deborah O'Rell


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