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Radio Exec Says "Suckers Invest in Pandora"



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(2/15/2011 1:41:08 PM)   Flag as inappropriate content
D.E.N.I.A.L. = Don't - Even - Know -I - Am - Lying
- Mr. Future Is Here
(2/15/2011 12:50:36 PM)   Flag as inappropriate content
Unless commercial radio can figure out a way to reduce time alloted to commercials it's dead. The DVR is completely changing our perception of how media should be. I haven't watched live televion in four years... I DVR everything and then skip all commercials as I play it back. Do you honestly thing people are going to sit and listen to their radio thru a five minute commercial break... this is especially true of talk radio where you get a 2 mnute national commercial avail followed by a 2 or 3 minute local one before rejoining the show. Even though I own a station (which I am unloading this week), I now spend 90% of my radio time either listening to Pandora at home thru my Logitech whole house audio system or XM/Sirius when in the car. Radio is dead!
- Chuck
(2/15/2011 12:42:31 PM)   Flag as inappropriate content
So now Pandora is going to kill radio. Before Pandora it was XM and SIrius. Before them it was television. Before that "talkies". Radio is the cat with more than nine lives. That doesn't mean some semi heading down the road can't flatten it, but the wise "cat" will stay focused on the road ahead.
- George
(2/15/2011 12:37:11 PM)   Flag as inappropriate content
Mary Beth—your reference to Pandora investors as being “suckers” would be like me calling you “queen of denial”, which of course I won’t do. As President of the Southern California Broadcasters Association, I’m sure you’re aware that broadcast radio doesn’t run on programming (local or otherwise); rather, it runs on advertising sales. As the demographics of the decision makers (read: the people who buy ads) change, broadcast radio’s share of advertising dollar pie is going to get smaller. If you have ANY doubt, spend a weekend with some 25-35 year old, smartphone carrying professionals and you’ll come to understand this. Honestly, your comments show a HUGE lack of understanding for this extremely powerful, strong and growing demographic.

Quoting Sarah from her post (below) “God help you all when they become media buyers. As much as I love radio, I can't convince them it's a viable medium.”Base-plus commission radio reps are already starving (anyone want to challenge me on this?)—and they’re going to have a really tough time with this crowd. Remember--local programming and on-air egos produce nothing unless an organization can create a revenue stream from them.
Jodie (post below)—right on. Too many broadcast stations sound like a guy wearing a pin-striped suit trying to shove a used car down our throats with a megaphone--sideways. I didn’t like listening to that stuff when I was a GSM; I don’t now—and neither does anyone else.

Comparing Pandora-like services to satellite radio as “apples to apples” shows a further lack of understanding. Satellite radio started as a paid subscription on a (then) brand-new hardware platform with no pre-existing users. internet radio is free, 95%-plus of everyone that matters is already using the platform (a computer or smartphone), and one doesn't have to be "visionary" to connect the dots regarding economy of advertising scale. See the difference? Not that it really matters, because the media buyers you deal with already do.

- Will Baumann
(2/15/2011 12:01:51 PM)   Flag as inappropriate content
It does not surprise me that Radio Ink once again prints a negative perception. Radio is here to stay as long as corporate radio realize programming to maintain an audience is important, instead of cluttering the airways with cheap rate clutter, and AV. Maintain rate integrity then it's easy to provide more of what listeners listen for, for free. XM was the wake up call. Get back to basics.
- Rob
(2/15/2011 12:00:15 PM)   Flag as inappropriate content
I believe in the media ecosystem concept, and as such, I think that terrestrial radio, satellite radio and internet radio (especially Pandora) all have value in the marketplace. I also believe that while terrestrial radio still reigns supreme in the radio space, there are definitely lessons we can learn and approaches we can adapt into how we program and sell our assets. Whether Pandora or some other technology has plans to "bury" us is less important to me than what we do with the enormous opportunities that lay before us. Technology is our friend not our enemy. But it's up to us to embrace it and monetize it in ways that matter to each stakeholder in the game.
- Larry Jennings
(2/15/2011 11:09:08 AM)   Flag as inappropriate content
Didn't you guys just publish a story abot how the latest Arbitron national study showed terrestrial radio increasing by 3.3 MILLION listenres in 2010? We reach 93% of adults 12+----no other media can touch that. I live in a town where about half of the households don't have a computer---not everyplace is like San Diego or San Francisco.

If you want to feel sorry for somebody---shed a tear for your local TV station. With DVR making serious inroads---how long will it be before the agencies get the fact that a high percentage of viewers now NEVER see a commercial? They just hit the Fast-forward button. Thank God radio is a "passive" medium!

- Davis Nathan


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