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How Pandora Plans to Bury Radio. See Their detailed Plan.



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(2/14/2011 9:09:46 AM)   Flag as inappropriate content
If your station is in a major metropolitan area and you can really offer lots of excellent local content, you may survive. If you're not doing that now, your learning curve is going to be steep.

I've been a GSM--and am an avid Pandora fan. Pandora's ads (as of this writing) are short and sweet, national--and for the most part are seemingly appealing to the demographics.

If the best you can do is running the same, lame, tired ads with little real local content, you're doomed unless your demographics don't have a high percentage of internet access. Yet.


- Will Baumann
(2/13/2011 11:59:20 PM)   Flag as inappropriate content
At the end of the day it comes down to marketing. Who sells the worst tasting burgers? Who sells the most? McDonalds. Compared to other internet based music providers I consider Pandora to be one of the worst. Which doesn't mean a whole lot. The genie is out of the bottle and the days of radio as we know it are gone forever. HD radio is a bust. The sooner the keepers of the terrestrial radio flame get together and start there own internet based multi format streaming broadcast the better.

- Craig Dalla Riva
(2/12/2011 10:48:02 PM)   Flag as inappropriate content
I have had a Pandora account for over five years. I cannot tell you the last time I even logged onto Pandora. I have it on my desktop, laptop and mobile device, but what does it really offer to me that my iPod does not? I have a personal one to one experience with music everyday. Local radio brings a local community connectivity that Pandora does not. We do need to offer more connectivity than we are currently offering.

CW

- Chuck Wood
(2/12/2011 10:47:32 PM)   Flag as inappropriate content
I have had a Pandora account for over five years. I cannot tell you the last time I even logged onto Pandora. I have it on my desktop, laptop and mobile device, but what does it really offer to me that my iPod does not? I have a personal one to one experience with music everyday. Local radio brings a local community connectivity that Pandora does not. We do need to offer more connectivity than we are currently offering.

CW

- Chuck Wood
(2/12/2011 12:28:44 PM)   Flag as inappropriate content
I do have Pandora loaded on my lap top and smart phone. I listen to my broadcast radio most of the time because it still gives my the variety and ability to change channels when I want. Broadcast radio is still very relevant. They just need to add more interactive ways to get involved with the station, more than just the same old radio remotes and "be the 10th caller." Let the listener be and feel like they can be a part of the station.
Blair Giesen
Zambig.com

- Blair Giesen


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