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September 2, 2010

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First Mediaworks


(3/8/2001) Salem Signs on in Chicago With WZFS-FM The Fish. Launches Ninth Music Format.


Operating with the most powerful commercial FM signal in Northeast Illinois, 106.7 The Fish, becomes the first station to fully cover the #3 Chicago market with the increasingly popular contemporary Christian music format. 106.7 FM had been known as WYLL-FM, a Christian talk format operated by Salem Communications. That format is now on WYLL-AM 1160.

``The Chicago area is the #3 market for Christian music sales, but there has been a huge void in reaching the audience through radio. It is one of the largest major markets in the United States without a good Christian music signal -- until now. We know that there is an enormous audience here excited about our arrival in the market, and we are so happy to be here,'' said Timm, a 25-year veteran of mainstream radio. ``WZFS-FM 106.7 The Fish is going to be as well researched, programmed and produced as any of our general market competitors. But, we will be a positive alternative for both kids and their parents. I think listeners of all faiths will find this music energizing and uplifting.''

Presently the station is playing ``40 Days and 40 Nights'' of continuous music without commercial interruptions, ``to give the market a non-stop sampling of the station's new format,'' said Timm. After a nationwide talent search, Timm expects full-time radio personalities and a program director to be announced in the next month. The station will also be streamed on the Internet live via http://www.oneplace.com.

The playlist for The 106.7 The Fish includes core Christian adult contemporary pop and rock artists such as dcTalk, Jars of Clay, Third Day, Steven Curtis Chapman, Michael W. Smith, Jaci Velasquez, The Newsboys, Sixpence None the Richer, Jennifer Knapp, Rebecca St. James, Crystal Lewis, Anointed and Plus One.

With the launching of 106.7 The Fish, Salem Communications now operates nine Christian music stations, including KFSH-FM 95.9 in Los Angeles and WFSH-FM 104.7 in Atlanta. In 2000, Salem Communications also purchased and began operating KLTY-FM in Dallas; the nation's most popular contemporary Christian music station.

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