NEW YORK -- December 10, 2008: The latest RADAR National Radio Listening Report finds that radio reaches more than 234 million persons age 12 and older over the course of a typical week.
RADAR 99 finds that the latest national cumulative audience to radio is up from the 232 million persons age 12 and older reported a year ago in the December 2007 RADAR 94 National Radio Listening Report.
Additionally, the report finds that...
* Radio reaches more than 92 percent of persons 12+ each week, despite the adoption of MP3 players and the growth of Internet-only stations.
* Ninety-three percent of Black Non-Hispanic persons and 93 percent of Hispanic persons, age 12 and older tune into radio over the course of a week.
* Radio reaches nearly 95 percent of college graduates ages 25-54.
* Network affiliated stations reach nearly 85 percent of college graduates ages 18-49 with a household income of $75,000 or more.
