COLUMBIA, MD – June 11, 2008: Reacting to the formation of group founded by four Spanish-language radio groups that aims to campaign for improvements to the company's PPM audience measurement system, Arbitron says it believes that Hispanic listeners are "well-represented" by the PPM but that it is committed to working with the group.
"Arbitron has great respect and appreciation for the important and unique role that Spanish language radio stations play in communities across the country," the company said in a statement. "We are working closely with Hispanic broadcasters to understand better their priorities for enhancements to our PPM services.
"We believe the Arbitron Portable People Meter is a reliable and valuable audience research tool that can benefit all segments of the radio industry. Hispanics today are well represented in our PPM panels, by age, by geography, and by language preference."
Arbitron added, "We appreciate the time that Hispanic broadcasters have devoted to this dialogue. We look forward to the further exchange of ideas and to adding the insights of Spanish-language broadcasters into our continuous improvement programs for the PPM."
