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Study: Airplay Increases Sales
WASHINGTON -- June 9, 2008: The NAB is circulating a new study, "Sales & Spins," on Capitol Hill ahead of Wednesday's House hearing on the Performance Rights Act, a bill that would impose performance royalties on broadcasters.
The study, based on data from Nielsen and Pollstar and analyzing information on 17 artists, found that sales go up for any artist whose music is played on the radio.
The study concludes, "There is a direct correlation between the number of 'spins' (plays on free, local radio) and the sales of albums or singles. It is this promotion -- free advertising -- that drives record sales and represents just one of the many ways local radio provides value to artists and contributes to their financial and commercial success."
The Performance Rights Act was introduced in the House in December 2007 by Reps. Howard Berman (D-CA) and Darrell Issa (R-CA). It has a companion bill in the Senate. The competing Local Radio Freedom Act, a non-binding resolution saying Congress should not impose a performance royalty on broadcasters, has more than 200 co-sponsors in the House, while an identical Senate resolution, introduced just last month, has nine co-sponsors.
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