NEW YORK -- May 16, 2007: Local revenue fell by 3 percent in March compared to March 2006, the RAB reports, while national revenue fell by 2 percent for the month. Local and national combined for a 2 percent drop, and total revenue was also off by 2 percent.
Nonspot continued its surge, however, rising 8 percent for the month following an 11 percent gain in February.
RAB local and national revenue figures are based on approximately 100 markets, as reported by Miller Kaplan Arase & Co.
