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RAB: Revenues Fall 8 Percent In March
NEW YORK -- April 16, 2008: Radio revenues were off 8 percent overall in March, the RAB reports, with local down 8 percent compared to March 2006 and national more than doubling that, with a 17 percent dip. Local and national combined for a 10 percent decline.
The 8 percent overall decline is the sharpest for 2008 so far: Revenues were off 6 percent in January and 2 percent in February.
National revenue has fallen by double digits in three of the last four months: It was off 12 percent in December, 13 percent in January, and 1 percent in February. Local revenue's 8 percent dip in March followed dropoffs of 4 percent in December, 5 percent in January, and 4 percent in February.
Nonspot, however, continues its trend of double-digit gains in recent months, topping gains of 12, 13, and 17 percent from December-February with an 18 percent rise in March.
Local and national revenues are based on approximately 100 markets as reported by Miller Kaplan Arase & Co.
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