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Radio Disney Signs Deal With Arbitron
BURBANK, CA -- March 17, 2008: Radio Disney has signed a deal with Arbitron for national measurement of kid, tween (preteens roughly ages 8-12), and family radio listening.
EVP/Disney Media Advertising Sales & Marketing Group Tricia Wilber called the deal a "turning point for Radio Disney." She said, "With Arbitron's recognition of the importance of monitoring the kid, tween, and mom market that Radio Disney exclusively serves, we will be able to quantify and further enhance the growth of advertising sales targeted to Radio Disney's audience."
Arbitron Sr. Sales Manager Lung Huang said, "The ubiquitous nature of radio and Radio Disney's multi-platform delivery provides many opportunities to reach children and their parents. This multiphase national study will look at Radio Disney's target audience in a brand new way, capturing listening behavior across emerging technologies."
Radio Disney has more than 50 affiliate nationwide and reaches about 97 percent of the U.S.
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