PRINCETON, NJ -- November 26, 2007: Under a just-signed agreement, Nassau Broadcasting Partners will be using TargetSpot's system to place ads on its streamed programming. The TargetSpot system lets advertisers create, buy, and place ads in streamed audio and video. Ads are then targeted by location and demo.
"With its innovative platform and its focus on businesses interested in targeted advertising, our partnership with TargetSpot represents a great opportunity to explore new revenue options for our stations," said Nassau Broadcasting Sr. EVP Tristram Collins.
CBS Radio invested in TargetSpot in April and is set to use the technology for all of its radio-station streams, and Entercom signed up in June to use TargetSpot for its more than 90 station streams.
