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Ford Now Offering HD Radio
 DEARBORN, MI -- September 26, 2007: HD Radio is now available nationwide as a dealer-installed option on nearly every 2008 Ford, Lincoln, and Mercury vehicle, making Ford Motor Co. the first U.S. automaker to commit to HD Radio. Dealers are also offering HD installation in most used and currently owned 2005, 2006, and 2007 vehicles.
"Drivers have always had a love affair with their car radios," said Kim Irwin, Manager/Vehicle Personalization & Accessories for Ford's Customer Service Division. "HD Radio offers our dealers a triple threat: It differentiates their offerings from other brands, it lets them upgrade customer entertainment systems in a unique way, and it lets buyers of recent pre-owned vehicles, as well as current vehicle owners, share completely in the benefits. This is the kind of program that our dealers love to see."
Ford will support the HD Radio launch with a 13-week, multimillion-dollar radio campaign in partnership with the HD Radio Digital Alliance. The commercials are set to start airing September 26 on about 700 radio stations in 100 markets.
"In all of our discussions with automakers, Ford has consistently demonstrated both the will and the resolve to be industry leaders in this arena," said HD Digital Radio Alliance President/CEO Peter Ferrara. "Now that HD Radio is broadcasting across hundreds of local stations nationwide, partners who move early will gain the biggest advantage."
BMW in 2005 began offering HD Radio as a factory-installed option with its 2006 model-year vehicles.
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