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NBC Plots "Takeover" Of Five Clear Channel Stations
 SAN ANTONIO/BURBANK, CA -- September 18, 2007: Five big-market Clear Channel stations will take part in a 13-hour "takeover" sponsorship by NBC on September 24 to promote the new NBC drama Journeyman and sitcom Chuck.
On September 24, NBC will sponsor programming from 6 a.m.- 7 p.m. on the five stations, with regular spots replaced by vignettes hosted by NBC talent and other fresh content each hour.
Participating in the takeover will be WHTZ New York, KIIS-FM Los Angeles, KYLD San Francisco, WKSC Chicago, and WIOQ Philadelphia. In the days before the NBC takeover, each station will air 15-second pre-produced spots that will, says CC, "seamlessly surround clever music programming that mixes contemporary hits and favorites from years ago to build on [Journeyman's] travel-through-time theme."
Spots will also point listeners to online microsites where they can pick songs for the Journeyman playlists, and the stations' main websites will offer previews of the show.
Chuck is also a big part of the takeover plot: All five participating stations will be "Chuck-FM" for the day, and news, traffic, weather, sports, and other features will be introduced by show stars Zach Levi and Josh Gomez. Spots featuring Levi and Gomez explaining the takeover plan are already on the air.
"These marketing programs are great examples of Clear Channel’s ability to customize audio and digital messaging for massive impact," said Jeff Howard, President of Clear Channel Radio Sales. "We expect the combination of NBC’s high-quality production and the massive listenership of five of our largest-reach vehicles in the U.S. will drive viewership in their core 18-49 demographic."
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From the Publisher
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