Cincinnati’s Hispanic community says Clear Channel’s WLW-AM is guilty of “blatant racial discrimination against them” following the recent airing of a segment called “Speaking to An Illegal Alien,” which featured translations of Spanish phrases such as, “Be careful with those hedge clippers around the garden.”
According to the Cincinnati Enquirer, the offended ethnic group says CC must fix the problem that resulted in a second instance of what they say was blatant racial discrimination against them on WLW. “By the end of the week, they have to give us a plan on what they’ll do and how to prevent it in the future,” said the league’s Ohio Deputy Director Jason Riveiro.
Riveiro added that if WLW does not meet their demands, his group will target Clear Channel’s top 10 Hispanic markets by urging listeners to tune out and businesses to pull their ads.
Riveiro said. “WLW has a track record of offending all minorities. Who’s the next target? This is a real problem that needs to be fixed.”
WLW management claimed, “The spot in question was an old spot that aired in error. It aired twice. We pulled it immediately upon realizing the error and we regret any discomfort that this mistake caused.”
Riveiro responded with just a few y: “I don’t buy it.”
The previous instance of offense came in May, when the station put up billboards featuring a Hispanic man and a donkey, called “The Big Juan.”
