Bridge Reveals Satellite Radio’s Biggest Problem Bridge Ratings finds that satellite radio’s biggest problem is attrition. According to their second quarter consumer preview, net attrition rates for both XM and Sirius Satellite Radio continue to increase.
“Because XM and Sirius calculate ‘churn’ differently, official churn rates are difficult to nail down, “explains Dave Van Dyke, Bridge Ratings’ president & CEO. “However, our interviews with current and former satellite radio subscribers coupled with gross and net subscriber figures reveal attrition is growing placing extreme pressure on new subscriber acquisition strategies for both companies.”
