Arbitron Releases Philly PPM Data For May
Arbitron today released Philadelphia PPM data for the month of May.
Commenting on the results, Arbitron SVP Press and Investor Relations Thom Mocarsky said, "In a PPM world, individual station cumes are larger for all stations, since every exposure to an encoded station is automatically recorded and reported. We’ve provided the Philadelphia station cumes for April and May. These are big numbers and a big story for radio."
He continued, "Cumes are only part of the PPM story. Even in a PPM world, P1 listeners are important drivers of station ratings and an even more important part of the value of the station’s audience to advertisers. To highlight this dynamic, we are also providing the percent of a station’s AQH rating (based on weekly sample) that P1 listeners represent and the Time Spent Exposed for each station’s P1 listeners.
“Some have suggested that P1 can be seen as a measure of 'loyalty' or 'engagement.' In the case of the Philadelphia May data, you see that eight stations garner more than two-thirds of their AQH audience from P1 listeners with Contemporary Inspirational WPPZ-FM at the top of the ranker at 79 percent.
“The new PPM metric that replaces time spent listening – Average Weekly Time Exposed – also says a lot about the 'loyalty' and 'engagement' of P1 listeners. In the May 2007 Philadelphia PPM data, two stations, Smooth Jazz WJJZ-FM and Urban Adult Contemporary WDAS-FM have a time spent exposed among their P1 listeners at 10 hours or greater.
“And all formats have a positive story to tell when you look beyond the single dimension of AQH share rankers."
Time Period: Mo-Su 6A-12A
Survey: MAY 2007 - Dates In( 05032007 to 05302007 )
Target: P 6+
Estimate Average Weekly Cume
AVG Daily Population : 4,774,400
AVG Daily Intab : 1476
Percent of Population (Daily) : 100
Geography : Philadelphia-METRO
Outlet Formats APRIL 2007 MAY 2007
1 KYW-AM All News 1,299,000 1,265,200
2 WBEB-FM Adult Contemporary 2,021,600 2,023,300
3 WBEN-FM Adult Hits 1,222,700 1,182,400
4 WDAS-FM Urban Adult Contemporary 802,100 868,900
5 WFKB-FM Classic Hits ~~ 128,800
6 WHYY-FM News Talk Information 374,500 393,300
7 WIOQ-FM Pop Contemporary Hit Radio 1,212,200 1,228,400
8 WIP-AM All Sports 503,300 499,100
9 WISX-FM Rhythmic AC 1,052,100 1,061,200
10 WJBR-FM Adult Contemporary 334,200 367,800
WJJZ-FM New AC (NAC)/Smooth Jazz 397,900 383,700
WKXW-FM Talk/Personality 229,400 255,900
WMGK-FM Classic Rock 1,251,400 1,291,500
WMMR-FM Album Oriented Rock 1,048,400 1,071,800
WOGL-FM Classic Hits 1,365,000 1,481,600
WPHI-FM Rhythmic Contemporary Hit Radio 834,500 934,500
WPHT-AM Talk/Personality 782,100 754,400
WPPZ-FM Contemporary Inspirational 404,100 446,500
WPST-FM Pop Contemporary Hit Radio 473,800 518,700
WRDW-FM Rhythmic Contemporary Hit Radio 1,107,000 1,177,200
WRFF-FM Alternative 298,700 441,200
WRNB-FM Urban Adult Contemporary 517,000 580,600
WRTI-FM Classical 284,700 281,300
WSTW-FM Pop Contemporary Hit Radio 390,800 377,900
WUSL-FM Urban Contemporary 793,400 912,500
WXPN-FM Album Adult Alternative 354,500 398,000
WXTU-FM Country 866,300 857,900
WYSP-FM Talk/Personality 535,800 445,800
Analysis Total 4,613,700 4,620,300
Market Total 4,631,000 4,639,200
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