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“American Idol” Has “Massive Impact” On Radio Airplay
According to Mediabase statistics, “American Idol” has had a massive impact on radio airplay since its debut six years ago. The Mega-hit Fox television show is now responsible for generating more than six million radio spins.
The most-played “Idols” are Kelly Clarkson and Carrie Underwood, as the season one and four winners have racked up four million plus radio spins between them. Others who have become household names include Fantasia, Josh Gracin, Ruben Studdard, Clay Aiken, Chris Daughtry and Academy Award winner Jennifer Hudson.
According to Mediabase, Clarkson has received 3.3 million spins since winning the “American Idol” crown in its inaugural season. Underwood places second with 725,000 spins so far.
“’American Idol’ has become a dominant force in radio, particularly in the current driven formats,” commented Mediabase President Rich Meyer. “The vast majority of radio programmers obviously feel that Clarkson and Underwood possess major star power and feel the same about a number of emerging Idol talent following in their footsteps. Finalists like Chris Daughtry, Katharine McPhee, Josh Gracin and Kimberley Locke are bursting on to the scene in a big way with their new releases, and other contestants like Mario Vazquez and Clay Aiken have certainly been formidable forces in radio as well.”
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From the Publisher
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