Arbitron: Satellite Radio Accounts For 3.4% Of All Radio Listening The sum of all listening to satellite channels mentioned by the half million diarykeepers in the Arbitron Fall 2006 survey totaled 3.4 percent of credited quarter-hours.
The Fall 2006 survey was the first in which new instructions were provided in the diary, asking respondents to indicate their listening to satellite and Internet radio in addition to AM/FM radio. Respondents mentioned 297 separate satellite radio channels during the Fall 2006 survey.
The analysis also showed that satellite listeners are heavy listeners to radio in general, including AM/FM radio. Satellite listeners spent an average of 33 hours a week with radio compared with the typical listener, who listened approximately 19 hours a week to radio. Also, people who listened to satellite spent more time with AM/FM radio (14 hours) than they did with satellite radio (10 hours 45 minutes) or Internet (8 hours 15 minutes).
