Stern To Go On Sirius Offensive In what’s likely an effort to goose sales of Sirius Satellite Radio subscriptions following that company’s recent announcement that it was revising its subscriber forecast downward, their biggest star is hitting the TV Talk show circuit. And, with apologies to Martha Stewart and Jay Thomas, the biggest star on Sirius is Howard Stern.
Stern has announced on his radio show that he'll be on CBS’s “Late Show with David Letterman” this coming week. He’ll then appear on NBC’s “Late Night with Conan O’Brien,” and he’ll even travel west for an appearance on ABC’s “Jimmy Kimmel Live,” all during the holiday season.
