As reported by the Center For Media Research, according to a release by Bridge Ratings for user growth in the podcast universe, based on interviews with radio listeners in ten national markets, 4.8 million persons (up from 820,000 podcast users in 2004) have at some time during 2005 downloaded a podcast from either a radio station or other source.
The study estimates that iTunes was referenced as the most often accessed portal for podcast downloads.
By 2010 podcasts will positively impact radio by boosting tune-in, states the study, since on average less than 20% listen to their podcast downloads on an MP3 player or other digital device.
Projections and summary notations:
- 5 in 300 (1.6%) have ever downloaded a podcast. (5M) in 2005
- 20% download weekly (1M)
- By 2010, podcast downloaders will reach (median estimate) 60 million, with18 million a week
- Average user downloads 6 podcasts a month
- Average user spends 4 hrs/month on podcasts
- Only 20% currently listen on MP3
