September 2, 2010 Publishers' Notes Subscribe Subscribe To Daily  Headlines Streamline Press Industry Q&A Radio Revenue Market Profile Calendar of Events Reader Feedback Columnists About Us Contact Us Advertise

Today’s Teens: “I Want My MP3…” According to a Bridge Ratings study released this week, most 12-24 year olds would choose their MP3 player over traditional radio. Some findings at the core of the study include: * 85% of the total sample would choose their MP3 player over traditional radio as their preferred option for music. * For music listening, the Internet is preferred over traditional radio. * MP3 use far out-paces radio use. * When given a choice between listening to music over the Internet or traditional radio stations, 54% prefer the Internet while 30% prefer radio. Overall weekly listening for the full group determined weekly format tune-in: 1. Rhythmic Contemporary Hits Radio 2. Pop Contemporary Hits Radio 3. Urban Contemporary 4. Spanish Contemporary 5. Rock Least listened-to radio formats: 1. News/Talk 2. Oldies 3. Hot Adult Contemporary 4. Alternative Rock 5. Adult Contemporary Comment on this story E-mail this story to a friend Sign up for Radio Headlines Site Index Home Publishers' Notes Subscribe Subscribe To Daily  Headlines Streamline Press Industry Q&A Radio Revenue Market Profile Calendar of Events Reader Feedback Career Center / Classifieds Radio Ink Lists Industry Links Company News Business News Columnists About Us Contact Us Advertise About This Site   From the Publisher