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MTV Radio Network Presents TRL Latino
MTV Radio Network, distributed by Westwood One, has announced the launch of a new two-hour weekly Latino version of MTV's TRL Weekend Countdown radio program, TRL Latino, hosted by MTV's Suzie Castillo and beginning the weekend of October 22.
"MTV is committed to super-serving all young-adult radio listeners in both English and Spanish language," said Jeff Yapp, EVP, Program Enterprises and New Business Development, MTV Music Group. "TRL Latino is part of MTV Radio's greater domestic strategy as we broaden our reach in this medium. We will aggressively support this radio launch via cross promotion with our cable and web platforms."
"With the launch of TRL Latino, Westwood One is now able to offer both advertisers and affiliates highly targeted shows to the Pop, Urban and now Spanish-speaking and bi-lingual listeners," said Peter Kosann, Westwood One Co-COO. "This is a huge win for everyone involved."
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From the Publisher
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