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September 2, 2010

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First Mediaworks


Study Reveals 80% Of Americans Still Have Little Interest In Satellite Radio

According to a new Eastlan study, 80% of Americans still have little interest in satellite radio and the same percentage remain unlikely to subscribe to satellite radio in the future.

This new data seems to echo the findings of an Eastlan study in the spring of 2001 in which 80% of American questioned would have no interest in purchasing a new satellite delivered radio service that offered dozens of commercial-free radio channels for a monthly fee of around $10.00.

In the new study, Eastlan found that 5% of those surveyed are currently subscribing to satellite radio while another 9% are likely to subscribe to satellite radio sometime in the future.

Five percent of those participating in the study had never heard of satellite radio.


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