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Newspaper Circulation Worst Since 1996
As reported by the Center For Media Research, newspaper circulation is at its lowest point in nearly a decade.
John Strum, executive director of the Newspaper Association of America, commented, “Two years ago search engines were not viewed as much of a threat, (but) over the past year newspapers have recognized their effect."
Daily US newspaper circulation dropped 1.9% in the six-month period ending March 31, which was the largest decline since 1995-1996, when circulation fell nearly 2.1%. Sunday circulation declined 2.5% over the last six months, compared with the same period a year ago.
The rate of decline has been 0.5% to 1% since newspaper circulation peaked in the mid-1980s, but this year's drop alarms many in the business. John Morton, a newspaper industry analyst, said "I don't see any bright spots and I don't see any reasonable expectation this is going to change anytime soon."
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