Katz Dimensions Defines Rural Lifestyle Group Katz Dimensions has published a new study entitled Rural Lifestyle Group, which defines the rural lifestyle and profiles its attributes as a potential marketing vehicle. The most prominent among the study’s conclusions are:
• The Rural Lifestyle can be defined on the basis of population size, geography or by farm size and sales.
The geographic definition of metro vs. non-metro counties is one of the easiest ways to profile the Rural Lifestyle Group.
• The Rural Lifestyle Group has increased in importance due to growth in three main indicators - population, employment and earnings.
• The Rural Lifestyle is overwhelmingly family-oriented. Residents are married with children and own their own homes. They are employed full-time in a variety of occupations and they spend their money on a variety of items targeted to their lifestyle.
• Radio is the medium of choice and the primary source of information among rural residents.
“The Rural Lifestyle Group is an area that has, up until now, been untapped by marketers,” says VP/Director of Research Dimensions Lisa Chiljean. “By providing a profile of the region it affords current and traditional farm advertisers a vehicle to broaden the reach of their advertising message. It is also a great way for new advertisers to make an impact into areas they may have been unable to reach in the past.”
The entire Rural Lifestyle Group study is available in the Dimensions section of the Katz Media Group website www.katz-media.com or by contacting Ms. Chiljean at lisa.chiljean@katz-media.com.
