Sirius’ Joseph Clayton Confirms Talk About Shock Jocks Sirius Satellite Radio CEO Joseph Clayton told stockholders on Tuesday that his plans for the company include a video service, wearable radios, and the signing of at least one shock jock such as Howard Stern.
"Do we want Opie & Anthony? Do we want Mancow? Do we want Howard Stern?" Clayton said. "We're talking to all of them."
Clayton also predicted that Sirius will reach 1 million subscriptions and generate $75 million in revenue by the end of this year. year-end. He also said that the company's next generation of radios, which he calls “Generation 2.5,” will reach stores in August, timed to coincide with a marketing push heading into the holiday season. The company's third generation of devices, due to market in the fall of 2005, will include much smaller, wearable radios.
Additionally, Clayton said the company would introduce at least four—possibly as many as eight—video channels targeted at children riding in the back seats of cars.