Entercom CEO David Field, who recently produced and launched anti-satellite radio ads to run on all Entercom stations, told Radio Ink, “We're already seeing results from the campaign. We've seen evidence in focus groups that the ads are working.”
Field told Radio Ink that the ads - which highlight satellite radio's flaws like foul language, signal problems and fees -- are effective at convincing people not to switch to satellite radio or not even consider trying it.
Asked if the ads will bring attention to satellite radio and increase subscriptions, Field said, "We're willing to take that risk."
Radio Ink asked if he were willing to allow non-Entercom stations to air the ads. “We encourage every radio station to go to our website, download them and run them. Its good for radio.”
The ads can be found at http://www.radiotown.net/audio/.
