Sirius Demonstrates Video Broadcast At a press conference at the Consumer Electronics Show yesterday (Jan. 8) Sirius demonstrated how its satellite technology could enable its subscribers to receive video transmissions, in addition to the company's offering of music, news, sports and entertainment. Today's consumer options for in-vehicle video are limited to built in VCRs or DVD players. “It’s all about choice,” said Joseph P. Clayton, president and CEO of Sirius. “Our technology enables us to transmit a wide variety of data in addition to our commercial-free music and entertainment programming. But, regardless of what we transmit, the emphasis is on variety of selection and quality programming that enhances people's lives. Ultimately, our mission is to provide customers with premier entertainment choices.”