Agenda
AGENDAThis agenda has been designed for optimum efficiency to highlight critical points. Some sessions have been shortened and given fewer participants to keep the conference tight and packed with information. This conference is focused on generating new, interactive revenue for your radio station in ways you probably did not know are possible. We've designed this conference for no more than two days out of the office, including travel. Participants should be able to fly in to San Jose, San Francisco, or Oakland and arrive in ample time for the opening session, spend one night, and be able to catch a flight home to be at work the following morning.
Day One: Monday, February 9, 2009
8:00AM-2:00 PM
Exhibit Set-Up
2:00 PM-3:30 PM
Registration (Exhibit Area)
3:30 PM -- 3:40 PM
Opening Remarks by Eric Rhoads, Chairman/CEO of Streamline Publishing, Inc./Radio INK.
DOUBLE HEADER KEYNOTE OPENING SESSION
3:40 PM -- 4:40 PM
Keynote Speaker
Guy Kawasaki
Managing Director, Garage Technology Ventures
4:40 PM -- 5:20 PM
Keynote Speaker
Craig Newmark
Founder, Craigslist
5:20 PM -- 5:50 PM Session One
The Digital Radio Station Manager
Managing a station today requires skills never before needed in radio. It's no longer just about what you are broadcasting via your transmitter: The largest share of revenues will soon come from a station's branded digital assets. This session will provide a picture of the new forms of media you should be managing today, many of which are not ad-driven, but essential. This includes the discussion "How to Make $100,000 a Month in your Pajamas." Remember, "You cannot manage what you don't understand."
Moderator: Brian Parsons, EVP/Technology, Triton Media
Andrew Shotland, Proprietor, www.localseoguide.com
Vic Savelli, Executive VP/Digital Media, GAP and GAPWEST Broadcasting
Dan Halyburton, President, Halyburton Connected
5:50 PM -- 6:30 PM Session Two
Turning Digital Trends Into Radio Opportunity
We can now give radio something it's never had: eyes! In this session, we'll review the latest trends (online, Web 2.0, mobile, video, HD, etc.) and how each can be applied to radio.
Moderator: Zackary Lewis, CEO, Liquid Compass
Caitlin Hill, Chief Creative Officer, Hitviews
Robert Maccini, President/COO, Ando Media
Jay Durgan, Board Member, Outhink Media
Kathleen McCarten-Bricketto, VP/Interactive, Beasley Broadcast Group
Cocktail Reception
Sponsored by Liquid Compass
7:15 AM -- 8:00 AM
Continental Breakfast
8:00 AM -- 8:30 AM Session Three
Making Money From Streaming: The Next Level Of Streaming And How You Can Monetize It
Not only can you generate significant revenue from streaming your broadcast signal, you can create custom Internet stations to engage new audiences and add new advertisers. We'll discuss how to incorporate and monetize radio-powered and externally branded sites, and how we can develop industry standards. Also: Are too many reps trying to sell technology instead of the audience?
Moderator: Roger Coryell, Director/Digital Media, KGO & KSFO/San Francisco
Amy Van Hook, Chief Operating Officer, Liquid Compass
Eileen Licitra, VP/Product Management, MediaSpan
8:30 AM -- 9:10 AM Session Four
The Distribution Dilemma: Opportunities, Partnerships, And Landmines
You've heard it all before? No, you haven't! Who else is out there? Should we partner, or roll our own? This session will cover three major themes:
1. Distribution opportunities (HD Radio, podcasting, streaming, external distribution partners like AOL Radio)
2. Brand opportunities (the station website and mobile initiatives as promotional vehicles and revenue sources)
3. Larger online opportunities (non-radio category opportunities that can be augmented by the radio side)
Moderator: Brian Glicklich, Co-President, Sound Mind, LLC
Brad Hunstable, President/Founder, Ustream.TV
Joe D'Angelo, VP/Advanced Services, iBiquity
David Oxenford, Partner, Davis Wright Tremaine LLP
Neil Saavedra, Promotions Director, KFI-AM/Los Angeles; host, The Jesus Christ Show
9:10 AM -- 9:30 AM
Advantage Radio: How The Industry Might Win The Internet Game
The radio industry has tremendous assets that translate well to the Internet. Newspapers, TV stations, Yellow Pages and Direct Mail competitors are all rushing to the Web, but they don�t quite possess the creativity of radio, the personal connection with local residents and the ability to drive Internet traffic. Gordon Borrell, a nationally known and oft-quoted local media expert, will offer his perspective on how local radio stations can seize the Internet as their own -- much the way they seized another "new media" opportunity a half-century ago: television. He will also show how some radio groups are using the Internet to build something far more valuable than incremental advertising revenue growth. They're building value -- at very high multiples of revenue -- for their companies
Gordon Borrell, Borrell & Associates
9:30 AM -- 10:00 AM Session Five
Radio On Demand
Radio is not about pre-programmed, cookie-cutter formats anymore. It's about building your own stations, with their own distinctive content. It's about new and emerging artists, music and content discovery, and much more. Who can you partner with for on-demand content? And what are the ramifications for radio?
Moderator: Scott Wallace, Senior VP/Chief Technology Officer, BMP Radio
David Rahn, Co-Founder/Co-President, SBR Creative Media & CustomChannels.net
Fred Jacobs, President, Jacobs Media
10:00 AM -- 10:15 AM
Break
10:15 AM -- 10:45 AM Session Six
Interactive Strategies Of Radio Companies
Some of radio's best interactive people discuss what they have found to work, what has failed, and what they are focusing on today. This is a great opportuntiy to gain in-depth insight into major interactive strategies across the industry and judge which are the most profitable. One interactive head shares a contrarian POV, saying radio websites are not how you should make your money. He'll then point out how his company made $20 million in interactive in 2008.
Moderator: Kurt Hanson, CEO, Accuradio & Publisher, RAIN
Rick Killingsworth, Senior VP/Interactive Media, Salem Communications.
Rey Mena, Co-President, Emmis Interactive
10:45 AM -- 11:15 AM Session Seven
The New Face Of Radio: Mobile Marketing
Mobile-marketing hype is becoming a reality with the deployment of advanced smartphones -- the super-media connectors every marketer has dreamed of. We'll explore the world of mobile from all angles, including SMS/text opportunities for programming and sales, distributing station audio content through mobile devices (with commercials), and the latest on audio and video streaming to mobile devices, in real time or delayed. This is broadcasting of the (very near) future.
Moderator: Joe Monastiero, VP of Business Development, The FlyCast Mobile Broadcast Network
Ivan Braiker, CEO, HipCricket
Andrew Deal, CEO, Cellecast
Sandy Smallens, Senior VP/Digital, Entercom
11:15 AM -- 11:50 AM
Keynote Speaker:
Joe Kennedy
CEO, Pandora
Sponsored by MediaSpan
11:50 AM -- 12:00 PM
Jeff Hinson, President/CEO, BMP Radio
"Transforming Radio: How Jeff Hinson Intends to Transform His Company and Why Radio Should Follow."
12:00 PM -- 1:00 PM
Lunch
Sponsored by StreamTheWorld
1:00 PM -- 1:30 PM Session Eight
Social Networking & Online Interactivity
Social networking's interactivity lets listeners and advertisers be superserved like never before. But at the same time, it means their criticism can be "broadcast" far and wide, perhaps unbeknownst to us, impacting ratings, listener opinions, and more. This brave new world is difficult to understand and even more difficult to manage, but there are realities we must face and control. We'll explore social networking and what it can do for audience engagement and revenue generation.
Tracy Johnson, COO, Mass 2 One Media
Sandra Niehaus, VP/User Experience and Creative Director, Closed Loop Marketing, and co-author of Web Design for ROI
Dan Greenberg, Founder/COO, 750 Industries
1:30 PM -- 2:00 PM Session Nine
Multi-Platform Selling
How should we sell radio as a package? How can we maximize the components? Can one rep effectively handle all platforms, or are separate sales forces necessary? How do advertisers want the pie sliced? In what ways are we missing the boat? How do digital advertisers see us? What will it take to capture these revenues?
Moderator: Brian Benedik, President, Katz 360 Sales
Jeff Haley, President/CEO, Radio Advertising Bureau
Rey Mena, Co-President, Emmis Interactive
Tom Bender, Sr. Vice President/General Manager, Greater Media Interactive
2:10 PM -- 2:40 PM Session Ten
2:00 PM -- 2:10 PM
Bid4Spots.com Q&A: "How the Most Successful 'Do-It-Yourself' Media Buying Model Really Works"
Presented by: Dave Newmark, CEO, Bid4Spots
Interview
2:40 PM -- 3:10 PM Session Eleven
Using Radio To Drive Listeners Online
This session explores the strategies stations are using to drive listeners to the online brands that are generating new revenue for radio.
Moderator: Daniel Anstandig, President,/New Media, McVay Media
Joshua Ray, VP/Business Development, Spacial Audio
Ruth Presslaff, President, Presslaff Interactive Revenue
3:10 PM -- 3:50 PM
Keynote Speaker
Robert Scoble
Managing Director, FastCompany.TV
We encourage attendees to plan to leave the conference no earlier than 4 p.m. in the event some sessions run longer than anticipated.
Platinum Sponsor
Gold Sponsor
Corporate Sponsors
Speakers & Panelists:
CEO, Streamline
Deborah Parenti,
VP/GM, Streamline
Convergence '09 Invited Advisory Board
Daniel Anstandig,
President/New Media, McVay Media
Brian Benedik,
President, Katz 360 Sales
Gordon Borrell,
CEO, Borrell Associates
Brian Glicklich,
Co-President, Sound Mind LLC
Joe Kennedy
CEO, Pandora
Zackary Lewis
CEO, Liquid Compass
Alan Mason,
Partner-Goodratings Strategic Serices/VP of Change, EMF Broadcasting
Brian Parsons,
EVP/Technology, Triton Media
Mark Ramsey,
President, Mercury Media Research
Scott Wallace,
SVP/Chief Technology Officer, BMP Radio