Entercom Launches ESPN Upstate
This new brand is launched in Greenville, SC as Entercom brings the sports network to WORD-AM, WYRD-AM, WFBC-FM HD-3 and at www.ESPNUpstate.com. Market Manager Steve Sinicropi said, “ESPN is the biggest name in sports and adding the most powerful brand in sports makes our dominant cluster of radio stations even stronger. This past year we have had tremendous success in the sports arena with Clemson football play by play, Greg McKinney anchoring our College Football Today pregame show, and Carolina Panthers football with our Carolina Kick Off pre-game show hosted by The Rise Guys. Adding ESPN is another major step as Entercom Upstate becomes THE place for sports radio in the market.”
McKinney, who joined Entercom in 2012, has done play by play for Greenville High School and national high school powerhouses Byrnes and Dorman High Schools. He served on the football and basketball broadcast teams for Wofford College. McKinney was inducted into the Wofford College Hall of Fame as recognition for his contributions to their play by play broadcasts. He currently anchors College Football Today, on 93.3 The Planet, prior to each Clemson football game.