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Why Emmis Did So Well In Q4

4-4-14

 

All five Emmis Miller Kaplan markets were up, with Los Angeles, Austin, and Indianapolis up double digits. National business was up 23 percent on flat markets. Local was up 6 percent on markets up 1 percent. NTR was up 27 percent on markets up 24 percent, and digital was up 32 percent on markets up 18 percent. December was up 7 percent,  January was 10 percent, and February up 20 percent. The number of units Emmis sold actually decreased 5 percent, meaning they were getting more money per spot, up 15 percent.

 

For the year, national was up 2 percent, local gained 5 percent, NTR was down 1 percent, and digital was up 23 percent. This is the fourth consecutive year the Emmis portfolio of stations has taken market share, pacing up low- to mid-single digits in Q1 -- up 5 percent in the month of March. Automotive was largest at 12 percent of revenue, growing 20 percent in the quarter. Wireless was up 26 percent in Q4 and made up 9 percent of the total Emmis business. Healthcare was the third-largest category, up 66 percent in Q4. For the year, automotive made up 11 percent of Emmis' total revenue, an increase of 17 percent.

 
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