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Digital Spending To Increase 14.8% In 2014


eMarketer now says worldwide spending on all things digital will reach $137.5 billion in 2014. That includes advertisements served up on desktop and laptop computers, mobile phones, and tablets. According to eMarketer, the $137.5 billion will now make up just over one-quarter of all paid media spending worldwide. That’s up from about one-fifth in 2012. The U.S. is the biggest spender on digital ads.