Digital Promotion For Mozdiez In Boston
Entercom Boston has promoted Carlson Mozdiez from Director of Digital Operations to the newly created position Director, Integrated Media Strategies. In his new role Mozdiez will be responsible for the development and execution of all customer-facing brand messaging, including live events, contesting and promotions, external advertising, websites, video, and social media.
Mozdiez, a graduate of Syracuse University, joined Entercom in 2002 as Promotion Coordinator for Sports Radio WEEI and AM680 WRKO, and has advanced through every facet of the group’s promotion, marketing, and digital structure.
Entercom Boston Vice-President/Market Manager Phil Zachary said, “Streamlining our ever-expanding array of digital and marketing channels, which connect the most valuable radio consumers in New England to our brands and our advertisers, makes logistical sense. Carlson is the ideal leader to spearhead these innovative efforts.”