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Pandora Now Claims 9% Of All Radio Listening


It's the highest number Pandora has claimed to date, 9.11 percent of all radio listening in the United States, up from 8.91 percent in February. It's a number nobody can verify and one that Wall Street analysts never ask Pandora executives about. The company also says listener hours in March were 1.71 billion, up from 1.51 billion in February and 75.3 million active listeners, which is the same as February. As of June, Pandora will no longer disclose audience metrics.