Current Issue:

Coming Up July 28:
The 40 Most Powerful
People in Radio

Plus: The 2014 Lifetime Leadership Award

Click here to subscribe to Radio Ink.

Radio Ink Writers

Pandora Now Claims 9% Of All Radio Listening


It's the highest number Pandora has claimed to date, 9.11 percent of all radio listening in the United States, up from 8.91 percent in February. It's a number nobody can verify and one that Wall Street analysts never ask Pandora executives about. The company also says listener hours in March were 1.71 billion, up from 1.51 billion in February and 75.3 million active listeners, which is the same as February. As of June, Pandora will no longer disclose audience metrics.