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Buzz Knight

Make Something Happen!


As the winter thaw is hopefully soon upon us, it’s time to figure out some ways to make something happen within your organization.

I know you are incredibly busy and you are doing some form of meaningful work, but it’s always good to get into reevaluation mode. Here are some specific thoughts to get you going toward meaningful and satisfying action.

First and foremost, revisit all of your yellow pad ideas that might have slipped through the cracks. Sometimes ideas have been stalled in a committee or someone has thrown cold water on them and the ideas can be resuscitated. This can be a valuable exercise especially if these ideas fit one of your key priorities for improvement.

Secondly we all need a big reminder that we are in the business of building fan loyalty. A sales staff views them as listeners, in marketing they are viewed as customers, and to programmers they are fans. Treat your listeners like fans and never forget that relationship.

Next, stop and listen to the produced sound of every element on your radio station. Not just produced imaging but even commercial production. Put a hyper critical ear on every facet of your brand. If you are a music station there is nothing better than driving down the highway with the top down blasting a station at high volume. Great songs are awesome but a great piece of production brings our whole package together. Set new production standards to make your brand undeniably awesome!

Lastly, and most importantly, think about the beauty of building and maintaining the integrity of a brand. These are cherished assets in each of our communities and frequently we can lose sight of what these brands mean to the market.

Many times negative press turns into negative energy and our job as leaders is to keep a winning attitude.

Develop and maintain a routine that fosters an environment to create small victories that will lead to more important victories and a sense of winning accomplishment.

Buzz Knight is the Vice President of Program Development for Greater Media and he can be reached at Knight was named among “Best Programmers” by Radio Ink Magazine in 2007 and 2010. He has served on the programming subcommittee of the National Association of Broadcasters(NAB) and is currently a member of the Nielsen Radio Advisory Council and the National Association of Broadcasters (NAB) COLRAM Committee.

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