Sillerman And Clear Channel Sign Content Partnership
The agreement between SFX Entertainment and Clear Channel focuses on three initiatives: a national DJ/Producer contest in partnership with Beatport; a weekly Beatport Countdown show; and an original live event series. SFX CEO Robert Sillerman said, “Partnering with the clear leader in broadcast and digital radio is a key strategic relationship for SFX. The framework we have established with Clear Channel, whose stations include KIIS-FM and Z100, brings the electronic music category to a broader audience and delivers on what we believe the young music consumer wants today. It also allows us to amplify the promotion of DJs/producers who are the lifeblood of our industry.”
Specific plans for 2014, include:
· The creation of a national DJ talent contest airing live on select Clear Channel stations nationwide, as well as on Evolution, iHeartRadio’s dance music hub, with parts of the competition taking place at iHeartRadio theaters in New York and Los Angeles. The winner will appear at Mysteryland, SFX’s newest U.S. festival taking place on Memorial Day 2014 weekend on the hallowed grounds of Woodstock in New York, and also receive a recording contract with Beatport and a major record label.
· The creation of a weekly Top 20 countdown from Beatport, to air on Clear Channel stations nationwide. With almost 40 million unique users per year, Beatport has become the premier online destination for dance music downloads, mixes, live DJ performances and news. Top Clear Channel stations airing the countdown include Z100/WHTZ FM in New York; KIIS-FM in Los Angeles; 103.5 KISS-FM/WKSC in Chicago; WILD 94.9 FM/KYLD in San Francisco; 106.1 KISS-FM/KHKS in Dallas-Ft. Worth; Hot 99.5/WIHT-FM in Washington, DC; Q102 Philly/WIOQ-FM in Philadelphia; Power 96.1/WWPW-FM in Atlanta; Evolution 101.7 Boston/WEDX-FM; Channel 95.5/WKQI-FM in Detroit; and Y100/WHYI-FM in Miami-Ft. Lauderdale-Hollywood, among others.
· The original live event series provides a framework for event creation in the electronic music space, specifically a national EMC event program focused around Halloween 2014.