Super Bowl Audio Index Nabs Top Brands
WestwoodOne’s Super Bowl Audio Index, the first-ever consumer-driven index that will rank the most creative audio commercials aired during Super Bowl XLVIII, will include SUBWAY, Sports Authority, JBL, and Exergen Corporation. The index will include all commercials aired on the 700+ radio stations which broadcast WestwoodOne’s Super Bowl coverage. Each of the commercials will be available for consumer voting through WestwoodOne.com on February 2, 2014 – the day of the game.
WestwoodOne CEO Paul Caine said, "Audio has and continues to play an integral role in every Super Bowl broadcast, and the Index represents the growing significance of this medium to marketers and consumers. WestwoodOne is excited to be able to offer an opportunity for some of the world’s most established brands to add a new and valuable layer of engagement to their campaigns, while maximizing their spend and showcasing some of the most creative and cutting-edge audio advertising today.”
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